8月10日，GIANIA意大利·嘉尼亞瓷磚2023浮雕玉新品發(fā)布會于佛山總部展廳圓滿舉行！
本次發(fā)布會以“質(zhì)感·再定義”為主題。在行業(yè)產(chǎn)能過剩、同質(zhì)化嚴重、洗牌加速的當下，GIANIA聚勢革新，煥新出發(fā)，以最具突破性的全新浮雕玉脂釉工藝，開啟質(zhì)感進階時代，共探突圍之路。
本次發(fā)布會得到了30多家主流權(quán)威媒體的現(xiàn)場支持和報道，引起行業(yè)內(nèi)外高度關注，GIANIA品牌效應和影響力持續(xù)攀升！
On August 10th, the new relief jade product launch event was held in the exhibition hall of GIANIA Foshan headquarters!
2023GIANIA浮雕玉系列
觀之，浮雕肌理
觸之，如脂如玉
GIANIA帶著對質(zhì)感的不懈追求與探索，從多維度的感官體驗出發(fā)，以素色美學為基調(diào)，采用行業(yè)首創(chuàng)最前沿的浮雕玉脂釉工藝，引領現(xiàn)代質(zhì)感磚潮流趨勢。
2023GIANIA's new relief jade series features relief texture; Touching it is as fat as jade.
媒體朋友在工作人員的指引下進行參觀，不斷用手撫摸磚面，感受浮雕玉系列獨特的玉質(zhì)觸感，并紛紛稱贊有加。
The media visited under the guidance of the staff, and they personally touched the brick surface with their hands, admiring each other.
▲浮雕玉新品鑒賞區(qū)
浮雕玉部分新品 細節(jié)實拍賞析
浮雕玉部分新品 空間應用賞析
同時，展廳內(nèi)還同期發(fā)布了多款1200x1200mm方正大磚新品，受到了現(xiàn)場媒體一致好評。
Multiple 1200x1200mm new products were released in the exhibition hall at the same time, receiving unanimous praise from the on-site media.
▲1200x1200MM新品鑒賞區(qū)
1200x1200新品 細節(jié)實拍賞析
1200x1200部分新品 空間應用賞析
發(fā)布會上，GIANIA各部門負責人發(fā)表主題演講，圍繞品牌、產(chǎn)品、營銷等方面，與現(xiàn)場的媒體朋友們進行深入的分享與探討。
Senior executives from various departments of CIANIA delivered keynote speeches, focusing on in-depth sharing of brand stories, product innovation, consumption trends, and other aspects.
GIANIA國內(nèi)營銷部總監(jiān) 余志榮
“堅持·迭代"，面對2023年風起云涌的市場環(huán)境，GIANIA堅持百年企業(yè)愿景，堅持用戶思維，堅持產(chǎn)品定位......
有堅守，也有革新。在品牌戰(zhàn)略上，GIANIA順應時代之變，在品牌形象、產(chǎn)品工藝、營銷渠道、推廣傳播等方面持續(xù)升級迭代，推動品牌影響力的再度飛躍。
GIANIA follows the changing times and continues to upgrade and iterate in brand image, product craftsmanship, marketing channels, promotion and dissemination, promoting another leap in brand influence.
GIANIA國際貿(mào)易部總監(jiān) 王楚亮
GIANIA立足國際視野，不斷推陳出新，做引領潮流的弄潮兒。今天GIANIA推出浮雕玉及1200x1200全新規(guī)格產(chǎn)品，可謂是”天時地利人和“。在國際市場一定能打開全新局面。
GIANIA is based on an international perspective and constantly brings forth new ideas. Today, the release of relief jade and 1200x1200 brand new specifications will definitely open up a new situation in the international market.
GIANIA市場部總監(jiān) 黃妙麗
“無質(zhì)感，不品牌”，砥礪前行11載，GIANIA始終專注、專一地深耕質(zhì)感磚領域，走特色化產(chǎn)品道路。以“質(zhì)感”為魂，以創(chuàng)新為驅(qū)動，以長期主義做品牌。
For the past 11 years, GIANIA has always been deeply committed to texture bricks and has taken the path of distinctive products. Driven by innovation and branded with a long-term approach.
GIANIA產(chǎn)品研發(fā)部總監(jiān) 劉金龍
本次新品采用行業(yè)首創(chuàng)的浮雕玉脂釉工藝。研發(fā)團隊走訪歐洲各國，在色料色釉以及工藝技術等方面反復打磨，從極致五感—設計感、色感、光感、觸感、空間感五大維度出發(fā)，使浮雕玉的細節(jié)質(zhì)感得到全面進化，更貼合年輕一代消費群體的審美追求。
team visited various countries in Europe and repeatedly polished the color materials, glazes, and craftsmanship, resulting in a comprehensive evolution of the detailed texture of relief jade.
在媒體互動環(huán)節(jié)，媒體朋友們紛紛發(fā)表個人見解，暢談浮雕玉新品的潛力與發(fā)展前景，現(xiàn)場氣氛熱烈。
At the event, media friends gathered around, expressing their personal opinions and discussing the potential and development prospects of new relief jade products, creating a lively atmosphere.
- 媒體大咖現(xiàn)場點評 -
在互動交流中，數(shù)十位媒體大咖點評內(nèi)容豐富、視角專業(yè)。其中，破局、創(chuàng)新、專注、質(zhì)感磚佼佼者......是媒體大咖現(xiàn)場點評的高頻關鍵詞，這是對GIANIA品牌的高度認可，同時也對GIANIA未來發(fā)展具有深遠的指導意義。
Dozens of media influencers commented on rich content. Among them, those who break the game, innovate, focus, and excel in texture bricks It is a high-frequency keyword for media experts to comment on on-site.
▲發(fā)布會大合影
至此，”質(zhì)感·再定義“GIANIA浮雕玉新品發(fā)布會圓滿結(jié)束！
At this point, the GIANIA relief jade new product launch conference has come to a successful end!
2023年，GIANIA持續(xù)發(fā)力，將從品牌、產(chǎn)品、營銷等各個維度大力推動品牌升級之路。
目前，GIANIA3.0總部展廳升級正在進行中，全新展廳融入GIANIA獨特的美學理念，并將在10月秋季陶博會期間隆重揭幕，敬請期待！
The new exhibition hall of Jiani will be grandly unveiled during the October Autumn Ceramic Expo. Stay tuned!
GIANIA全球運營總部 即將綻放！
（來源：GIANIA意大利嘉尼亞瓷磚，侵刪）
