8月28日,國(guó)內(nèi)大型專業(yè)設(shè)計(jì)人物訪談節(jié)目《鐘端訪談》在慕瓷·瓷磚藝術(shù)館進(jìn)行了新一期佛山專場(chǎng)的節(jié)目錄制。一眾行業(yè)協(xié)會(huì)領(lǐng)導(dǎo)、行業(yè)優(yōu)秀設(shè)計(jì)師、行業(yè)精英等受邀進(jìn)行欄目訪談,慕瓷創(chuàng)始人張婉云女士作為陶瓷行業(yè)唯一代表受邀出席,與優(yōu)秀設(shè)計(jì)師們共聚一堂,欄目旨在通過(guò)對(duì)品牌的深度剖析與解讀,凝聚設(shè)計(jì)行業(yè)力量,實(shí)現(xiàn)品牌與設(shè)計(jì)的共同傳播。
(采訪設(shè)計(jì)師名單,排名不分前后)
On August 28th, a new episode of the domestic large-scale professional design character interview program "Zhong Duan Interview" was recorded at the MUZZI Ceramic Tile Art Museum.
走近《鐘端訪談》
自2017年4月開播以來(lái),《鐘端訪談》共完成采訪600多期,播出近600期,其影響力已覆蓋全國(guó)絕大多數(shù)地區(qū),訪談對(duì)象涵蓋國(guó)內(nèi)及美國(guó)、法國(guó)、日本、新加坡等地的精英設(shè)計(jì)師、裝企領(lǐng)袖、房產(chǎn)商、家居建材商場(chǎng)、品牌生產(chǎn)商。訪談內(nèi)容也被各大門戶媒體轉(zhuǎn)載及合作戰(zhàn)略優(yōu)質(zhì)內(nèi)容提供方,是國(guó)內(nèi)一檔著名高端人物訪談欄目。
鏗鏘玫瑰,引領(lǐng)企業(yè)高質(zhì)量發(fā)展
慕瓷創(chuàng)始人張婉云女士,在訪談中娓娓道來(lái)慕瓷品牌發(fā)展成果與未來(lái)規(guī)劃。她始終堅(jiān)持啞光磚賽道,始終帶領(lǐng)慕瓷在啞光磚市場(chǎng)上深耕細(xì)作,堅(jiān)持中國(guó)制造,致力打造一個(gè)具有國(guó)際視野、立足本土文化與藝術(shù)的當(dāng)代中國(guó)瓷磚美學(xué)品牌。
Ms. Zhang Wanyun, the founder of MUZZI, talked about the development achievements and future plans of the MUZZI brand in an interview. She has always adhered to the matte tile track, led MUZZI to deeply cultivate and refine in the matte tile market, adhered to Made in China, and is committed to creating a contemporary Chinese tile aesthetic brand with an international perspective and based on local culture and art.
之所以如此篤定,是因?yàn)閺埧傋銐虻?ldquo;知己知彼”。作為擁有20多年海外營(yíng)銷經(jīng)驗(yàn)的陶瓷人,足跡遍布全球五大洲30多個(gè)國(guó)家,是一位名副其實(shí)的全球搬磚人,對(duì)國(guó)內(nèi)市場(chǎng)和國(guó)際市場(chǎng)有著自己深刻的見解,慕瓷啞光磚走過(guò)的路并不平凡,從2016年品牌建立之初,到如今品牌客戶遍布全球,受到很多經(jīng)銷商客戶、設(shè)計(jì)師和消費(fèi)者的喜愛,張總一直引領(lǐng)著企業(yè)高質(zhì)量發(fā)展,也使慕瓷啞光磚成為行業(yè)中特色品牌的引領(lǐng)者。
As a ceramic person with over 20 years of overseas marketing experience, with footprints in more than 30 countries on five continents around the world, she is a truly global brick mover with profound insights into the domestic and international markets.
張總深信,啞光磚,它是一種回歸,能帶給人們自然、簡(jiǎn)樸、舒適的空間,低調(diào)而富有藝術(shù)感,成為越來(lái)越多設(shè)計(jì)師和消費(fèi)者選擇的產(chǎn)品,讓世界愛上中國(guó)創(chuàng)造,是當(dāng)代所有企業(yè)家的夢(mèng)想與使命。
Ms. Zhang firmly believes that matte bricks are a return that can bring people a natural, simple, and comfortable space. They are low-key and artistic, becoming a product of choice for more and more designers and consumers. Making the world fall in love with Chinese creation is the dream and mission of all contemporary entrepreneurs.
同頻共振,為消費(fèi)者創(chuàng)造附加價(jià)值
如今,消費(fèi)者審美不斷升級(jí),專業(yè)的設(shè)計(jì)師群體是建材家居很大的流量入口,對(duì)于品牌來(lái)說(shuō),他們更是產(chǎn)品復(fù)購(gòu)最大的群體,尤其是在高端消費(fèi)者群體中尤為突顯。
Nowadays, consumer aesthetics are constantly upgrading, and the professional designer group is a large traffic entry point for building materials and home furnishings. For brands, they are the largest group for product repurchase, especially among high-end consumer groups.
一個(gè)人可能走得更快,但一群人,才能走得更遠(yuǎn)。慕瓷與《鐘端訪談》共同攜手,與眾多優(yōu)秀設(shè)計(jì)師攜手,以“產(chǎn)品、設(shè)計(jì)、藝術(shù)”為創(chuàng)新優(yōu)勢(shì),得到設(shè)計(jì)師的實(shí)力認(rèn)可及價(jià)值觀的認(rèn)同,為品牌引入精準(zhǔn)流量。同時(shí),慕瓷一直與意大利頂尖設(shè)計(jì)師進(jìn)行設(shè)計(jì)思想與技術(shù)交流的碰撞,與國(guó)內(nèi)“家裝教父”余工保持良好的合作戰(zhàn)略關(guān)系,堅(jiān)持參展廣州設(shè)計(jì)周,定期舉辦設(shè)計(jì)師沙龍,始終聚焦優(yōu)勢(shì),持續(xù)發(fā)力設(shè)計(jì)師渠道,為消費(fèi)者創(chuàng)造更多空間的附加價(jià)值。
MUZZI has joined hands with "Zhong Duan Interview" and many excellent designers, taking"products, design, and art"as innovative advantages, gaining recognition from designers' strength and values, and introducing precise traffic to the brand. MUZZI has collided with top Italian designers in terms of design ideas and technical exchanges, and has maintained a good cooperative strategic relationship with domestic "godfather of home decoration" workers. We adhere to participating in Guangzhou Design Week, regularly hold designer salons.
未來(lái),慕瓷品牌始終保持傾聽未來(lái),對(duì)話世界的態(tài)度,與更多優(yōu)秀設(shè)計(jì)師探索當(dāng)代家居的無(wú)限創(chuàng)意,實(shí)現(xiàn)品牌引流、設(shè)計(jì)創(chuàng)新、空間賦能的共贏。
In the future, Muci brand will always maintain an attitude of listening to the future and talking to the world, exploring the infinite creativity of contemporary home furnishings with more outstanding designers, and achieving a win-win situation of brand drainage, design innovation, and space empowerment.