消費(fèi)市場(chǎng)表現(xiàn)出了文化自信，新一代消費(fèi)者對(duì)傳統(tǒng)文化的認(rèn)同、傳承和創(chuàng)新有了新的維度，慕瓷始終堅(jiān)守中國(guó)傳統(tǒng)文化和專注深耕啞光磚，多年?duì)I造市場(chǎng)的好口碑，也乘上國(guó)潮的東風(fēng)。
MUZZI has always focused on cultivating matte bricks, creating market reputation, and also taking advantage of the overall outbreak of China-Chic.
PRODUCT
香云紗的柔情綿長(zhǎng)、優(yōu)雅從容，方寸間用文化感知空間。
錦2.0系列，以非遺布料作為創(chuàng)作靈感，香云紗是目前世界上現(xiàn)存最古老、最復(fù)雜、最傳奇的絲綢面料之一。慕瓷從一塊日本回流到國(guó)內(nèi)的珍貴香云紗布料中，提取了其與眾不同的色澤和花團(tuán)錦簇的紋理。
DOUSU 2.0 series is inspired by non residual fragrance cloud yarn, which is currently one of the oldest, most complex, and legendary silk fabrics in the world. MUZZI has extracted its unique color and floral texture from a precious fragrant cloud gauze fabric that has returned from Japan to China.
獨(dú)有黃金干粒Gold Dried Granules
主磚側(cè)重金屬色澤感，細(xì)膩而溫潤(rùn)
花磚側(cè)重紋理肌理感，個(gè)性有底蘊(yùn)
SPACE
文化與生活的結(jié)合，藝術(shù)與工匠的結(jié)合，是人和空間的情感交流。
慕瓷啞光磚在潛移默化地改變著空間的文化調(diào)性，用有溫度的產(chǎn)品設(shè)計(jì)，傳遞著品牌的生活美學(xué)，向消費(fèi)者傳遞著全新的生活方式與生活態(tài)度。
MUZZI porcelain matte tiles have been subtly changing the cultural tone of the space, using warm product design to convey the brand's aesthetic of life, and conveying a new way of life and attitude to consumers.
慕瓷，是一個(gè)為啞光磚誕生的品牌，致力于打造一個(gè)具有國(guó)際視野、立足本土文化與藝術(shù)的當(dāng)代中國(guó)瓷磚美學(xué)品牌。
品牌創(chuàng)始人張婉云女士提到，錦2.0系列作為慕瓷產(chǎn)品金字塔的頂端系列，是慕瓷斥巨資花了不少心血打造的形象產(chǎn)品。從靈感的來(lái)源，到香云紗布料的選擇，再到布料紋理的提取，從錦1.0到錦2.0的技術(shù)升級(jí)，整個(gè)過(guò)程充分體現(xiàn)了慕瓷的原創(chuàng)DNA，以及專注和專業(yè)的特質(zhì)。
2023年初，錦2.0系列成功入選“嶺南文創(chuàng)IP100計(jì)劃”，并以評(píng)選總分榜第二名的成績(jī)，斬獲二等獎(jiǎng)！
At the beginning of 2023, DOUSU 2.0 series was successfully selected for the "Lingnan Cultural and Creative IP100 Plan" and won the second prize!
同時(shí)，錦2.0系列還榮獲了國(guó)家級(jí)設(shè)計(jì)外觀專利，入選佛山石灣政府《NI好 美陶灣》宣傳片的拍攝，自成一格、匠心獨(dú)具，讓傳統(tǒng)文化與瓷磚美學(xué)延伸出不一樣的生命力，讓人感受到自然變換的造物之美，也突顯傳統(tǒng)文化與現(xiàn)代生活的詩(shī)意交融，極具時(shí)尚感兼顧實(shí)用性，彰顯深厚嶺南文化底蘊(yùn)，激起了嶺南文化IP風(fēng)潮。
DOUSU 2.0 series has won a national design appearance patent and was selected for the filming of the promotional video "NI Hao Mei Tao Wan" by the Foshan Shiwan government.
錦2.0系列，展現(xiàn)了慕瓷品牌全新生命力與創(chuàng)新精神，從傳統(tǒng)文化中源源不斷地汲取養(yǎng)分，用時(shí)尚和現(xiàn)代的方式將傳統(tǒng)文化帶入日常生活，營(yíng)造出一種流轉(zhuǎn)于東方美學(xué)場(chǎng)景的空間體驗(yàn)，將源遠(yuǎn)流長(zhǎng)的中國(guó)傳統(tǒng)文化講出新意味。
DOUSU 2.0 series showcases the brand's new vitality and creative spirit, constantly drawing nourishment from traditional culture, bringing traditional culture into daily life in a fashionable and modern way.
